Semester 2 - Digital Illustration2


After struggling in our individual soap box assignment, Ms Yarshi ordered us to regroup so that we can process to the next group assignment. We have our brand name as Belleza which means beauty in French. To show a feminine design, our group members had done some research towards ladies trend. After battling mind, we had decided to change our t-shirt to a dress. The reason we choose a dress template instead of t-shirt is because we think that a dress design is much more interesting and attractive. As usual we started to figure out our concept for our dress design. At the end, we decided to show the feeling of a lady. As you can see from the very beginning of our assignment 1 until now, you can realize that we are using the concept which is just for ladies, a day for lady or a special give for a lady. Our art director tends to organize and manage every group member’s job. First step for our assignment will be doing research on female dress. After doing several researches, we gather up our researches and found out that the only way to show up our graphic on our dress is to find cotton made dress which has adequate space for our graphic. Next, we started to have a rough idea for our dress design. Every group member managed to sketch their own idea and after that sort them up. After having discussion, we make our final decision for our dress design which is using a lady figure and roses on it. What we are up to is trying to show the deep thought of a lady. The emotion figure in our design defined as the shyness of a lady but at the same time, she wants to show up herself. The rose petals represent the messages send the ladies. In other words, the lady in our dress attempt to express her own words or express her feeling but she was not confident on it. Therefore, she needs to find another way to speak up her personal feeling. Our graphic might looks abstract without any explanation but we believe that after descript the purpose of this dress, it can be very meaningful, especially for ladies. Overall, our objective for this dress design is to help lady to show her personal character and also brings out another perspective view towards lady, lady might be weak but at the same time they are strong in the way of thinking.



Hazel is our dress model.

This hanger major painted by miss Hazel.

Our dress box, main concept came from the moment flower get blossom.








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